SYLA Launches a Second Condominium Brand SYFORME NEXT Secures Property Management and Building Maintenance Services Contract for Projects Owned by a Private Fund Managed by BlackRock's Real Estate Business, Expanding

SYLA Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Yoshiyuki Yuto) (“SYLA Co.”), a subsidiary of SYLA Technologies Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Hiroyuki Sugimoto; NASDAQ: “SYT”), operator of the largest membership real estate crowdfunding platform in Japan, Rimawari-kun, has launched its new condominium brand, SYFORME NEXT.

In addition, SYLA Co. has been contracted to provide property management and building maintenance services for multiple SYFORME and SYFORME NEXT properties owned by a private fund managed by BlackRock's Real Estate business (“BlackRock”).


Launch of New Brand
SYLA Co. has launched a new brand SYFORME NEXT as the second line of its SYFORME-branded condominiums. In addition, SYLA Co. has been contracted to provide property management and building maintenance services for multiple SYFORME and SYFORME NEXT properties owned by a private fund managed by BlackRock’s Real Estate business, including SYFORME NEXT MUKOJIMA, with plans for further expansion in the future. SYFORME NEXT aims to grow as a standalone brand that showcases an advanced lifestyle and leads the next generation of urban living.

In December 2023, SYLA Co. entered into a collaboration agreement with BlackRock’s Real Estate business, and later sold four SYFORME buildings to BlackRock in January 2024. Through this collaboration, SYLA Co. will continue to unlock opportunities for BlackRock’s Real Estate business to invest in real estate projects in Japan and accelerate strategic real estate development and investments in line with market needs.

Management Message
“We are pleased to announce the launch of our new condominium brand, SYFORME NEXT as well as securing property management and building maintenance services contract for multiple SYFORME and SYFORME NEXT properties owned by a private fund managed by BlackRock's Real Estate business,” said Yoshiyuki Yuto, Representative Director and COO, SYLA Technologies Co. Ltd. “This reflects BlackRock’s high regard for our original SYFORME condominium brand, and we are honored by this recognition. By leveraging our real estate development and management expertise, we are dedicated to bringing BlackRock unprecedented investment value. We aim to further enhance the SYFORME brand and bring to life innovative projects that introduce diverse lifestyles. Moving forward, SYLA will continue to drive growth and create strategic, sustainable development and investment opportunities across both domestic and international real estate markets.”

BlackRock Real Estate Message
Comments from Mr. Daigo Hirai, Head of Japan Real Estate, BlackRock
“Our collaboration with the SYLA Group helps strengthen our presence in the Japanese real estate market. SYLA Group’s excellent track record in condominium development and commitment to offering innovative lifestyles resonate well with our business strategy in Japan. We look forward to contributing to the continued growth of Japan’s real estate market.”

Property Overview

SYFORME NEXT MUKOJIMA
Location: 5 Mukojima, Sumida-ku, Tokyo, Japan

SYFORME Properties Previously Transferred to the Fund
SYFORME OJI
Location: 1 Oji, Kita-ku, Tokyo, Japan

SYFORME OJI II
Location: 1, Teshima, Kita-ku, Tokyo, Japan

SYFORME MOTOMACHI-CHUKAGAI
Location: 2, Shinyamashita, Naka-ku, Yokohama, Kanagawa, Japan

SYFORME TABATA
Location: 2, Tabata Shimmachi, Kita-ku, Tokyo, Japan

SYLA Technologies Company Contact
Takeshi Fuchiwaki
Director, Chief Growth Officer
[email protected]